Digital products business
SellStack is a digital products business. Create a template, guide, or checklist once. Sell it forever on Gumroad and Etsy. No inventory. No shipping. No boss.
How it works
Not "resume templates." Resume for military applicants. Specific. Solvable. Searchable.
One file isn't enough. Resume + cover letter + budget tracker + checklist. Price it at $25–$49.
Etsy for traffic. Gumroad for direct sales. Automated delivery. 293 average sales per product on Gumroad.
What you can sell
Everything you need to survive your first 90 days as a new manager — resume guide, cover letter, checklist, budget tracker.
Week-by-week onboarding guide for young adults entering their first real job. Dress code, email etiquette, conflict, raises.
Weekly + monthly planner for knowledge workers. Priority matrix, time blocking, and focus modes built in. Print + Notion.
One-page plan, financial projections, and a 30-day launch checklist for early-stage freelancers.
50+ linked pages to run your whole freelance business — clients, projects, invoices, and pipeline, all connected.
Welcome emails, kickoff checklist, scope agreement, and feedback form — everything to start client relationships right.
Strategy
List a single resume template for $5
Target everyone, convince no one
Wait for traffic instead of building for it
Underprice to "be competitive"
Build complete bundles: resume + letter + tracker + guide
Own a micro-niche: "Resume for Home Depot applicants"
List on Etsy for built-in traffic; Gumroad for SEO
Price $25–$49: the sweet spot for Gumroad conversion
"A creator listed a Notion template at 9 AM. By midnight, $1,400 in sales. No ads. No audience. Just a validated niche and a well-priced bundle."— Actual Gumroad creator story
The model works.
Etsy has 86 million active buyers. Gumroad processes over $1 billion in creator sales. Digital products have zero inventory cost and sell while you sleep. The only question is whether you build something specific enough to matter.